The best hair oil is the one that makes you slow down.
We named it Sunday Rituals for a reason. Not because you can only use it on Sundays (you absolutely should not limit yourself). But because the feeling it gives you -- that unhurried, warm, taken-care-of feeling -- is a Sunday morning feeling. And we think you deserve that every single day.
Why Another Hair Oil?
Fair question. The beauty aisle is drowning in hair oils. Every brand has one. Most of them fall into two camps: oils that sit on top of your hair like a greasy film, or oils so light they basically evaporate before doing anything useful.
Sunday Rituals is neither.
We spent months getting the weight right. It absorbs fast -- no residue, no heaviness, no "did I use too much?" panic. But it actually does something. Your hair feels softer within minutes. The frizz calms down. The ends stop looking like they gave up on life. And there is this quiet, natural shine that looks less like product and more like good health.
That was the brief: make hair look like it belongs to someone who sleeps eight hours, drinks water, and has their life together. Even if none of that is true today.
How to Actually Use It
There is no wrong way, but here are the three we love:
The Post-Shower Ritual
Damp hair, 2-3 drops, work it through mid-lengths to ends. Do not rinse. Let your hair air-dry or blow-dry as usual. This is the classic -- lightweight moisture that locks in while your hair is most receptive.
The Quick Fix
Dry hair, one drop, smoothed over flyaways and ends before you walk out the door. Takes ten seconds. Looks like you tried much harder than you did. Perfect for humid Singapore days when your hair has opinions of its own.
The Scalp Treatment
Warm a few drops between your palms, massage into your scalp in slow circles. Leave it for 30 minutes (or overnight if you are feeling committed). This is the deep care version -- for when your scalp feels tight, dry, or neglected. Wash out with your normal shampoo.
The Scent Situation
We need to talk about how this smells. Because it is unreasonable.
Sunday Rituals smells like a slow morning in a house with good taste. Warm, clean, botanical -- not perfumey, not medicinal, not trying to compete with your actual fragrance. It is the kind of scent that makes people lean in slightly and wonder what you did differently. The answer is a $35 hair oil, but you do not have to tell them that.
What Is In It (And What Is Not)
The formula is 100% vegan. No silicones. No mineral oil. No sulphates. No ingredients you need a chemistry degree to pronounce and then immediately regret googling.
What you get instead: a botanical blend designed to repair, strengthen, and protect. It works on all hair types -- straight, wavy, curly, coily. Fine hair will not feel weighed down. Thick hair will actually feel like it got enough. That is the balance we were obsessed with getting right.
The Sunday Rituals Philosophy
Analemma exists because we believe beauty should be intentional. Not rushed. Not automatic. Not something you do on autopilot while scrolling your phone (we see you).
A good hair oil is not just a product. It is a pause. Two minutes where you are not answering emails or checking your calendar or thinking about what you forgot to buy at the grocery store. You are just... taking care of yourself. With something that smells incredible and makes your hair look like it stars in its own K-drama.
That is the ritual. Small, daily, yours.
Sunday Rituals Hair Repair & Growth Oil is available now for $35 SGD. Pairs beautifully with everything in the Sweet Treat collection -- because a good hair day and a great lip colour is basically armour.
Follow us on Instagram for more rituals, launches, and the occasional behind-the-scenes chaos. We are just getting started. ✦